Today, Microsoft MSFT +0.00% is kicking off its launch of Windows 10 with a $10 million give-back campaign. Nine nonprofits have already been chosen to receive a portion of the $10 million and a tenth will be chosen by people using the hashtag #UpgradeYourWorld on social media.

“Giving back and supporting non-profits is a cornerstone of our company culture. Microsoft and its employees collectively give thousands of hours, and donate more than $1 billion each year to nonprofit organizations around the world,” Elisa Willman, Senior Manager Marketing Communications, Corporate Citizenship & Public Affairs for Microsoft, said.

“Microsoft is proud to work with more than 86,000 nonprofits around the world every year to provide them with affordable access to the technology they need to support their work in local communities, and to leverage technology to help them be more efficient, effective and innovative in doing their important work. Whether it is through our software donations, technology solutions for nonprofit problems, or Office 365 Nonprofit, we strive to help nonprofits do more good,” she added.

Dave Forstrom, Director of Communications, Windows, said, “Microsoft’s mission is to empower every person and every organization on the planet to achieve more.”

On Thursday, July 30, 2015 at 3:00 Eastern, Willman and Forstrom will join me for a live discussion about the $10 million #UpgradeYourWorld give back program. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.